NEW YORK, NY – CentricCRM and LoopFuse have integrated their software to provide users with the ability to track customers across digital channels, score sales leads, and measure ROI on corporate marketing initiatives.
LoopFuse was launched by two former JBoss and Red Hat developers in Spring 2007. The company has an open source solution that allows organizations to track customer activity on websites and via emails; score sales leads based on detailed data about customer behavior; handle lead-nurturing capabilities such as outbound communications; segment prospects along a variety of dimensions; and integrate marketing processes with major CRM solutions, including CentricCRM. This enables LoopFuse to provide the capability to score prospects for the sales team and measure ROI within marketing and sales activities.
The integration of LoopFuse [1] with CentricCRM [2] will allow corporate marketing departments to consolidate customer relationship history with online activity. For example the type of customer, role, buying behavior, and the type and frequency of contact with the organization, can be linked with behavioral activity in the sales process including marketing emails opened, links clicked, website pages accessed and products viewed. By joining up marketing and sales criteria and scoring each aspect, a cumulative score can be given which marks the ‘sales potential’ of each contact. Sales contacts can prioritize their time and efforts on those customers and prospects that will provide the greatest return. Once promising prospects have been identified, they can be seamlessly placed into a typical CRM-based workflow including pipeline management, quoting, and customer care.
The joint solution will allow marketers to fulfill the constant demand for qualified leads to sales teams, demonstrate return on investment to all levels of management, and deliver accurate statistics around all demand generation and customer management activities including email and internet marketing to help refine future marketing efforts.
Updated versions of both CentricCRM and LoopFuse that will deliver the integration will be available for download from the companies’ websites within 45 days.
“At CentricCRM we constantly strive to provide our customers with value-added offerings that help them better acquire, service and retain their customers. Enhancing the customer experience is a key competitive differentiator for businesses of all sizes,” said Michael Harvey, executive vice president at CentricCRM.“The integration of CentricCRM and LoopFuse creates an offering that gives marketers great control, and improves visibility, transparency and the ability to report on ROI, while continuing to provide the enterprise-class reliability and scalability our customers have come to expect from us. This is all about helping marketers close the loop and know which campaigns are successful and which prospects are likely to bring the greatest return to the company.”
“At LoopFuse, we understand the value in customer relationship management and the role it plays in completing the sales cycle,” said Roy Russo, Loop Fuse, CEO and co-founder. “LoopFuse helps tie together disparate systems that marketing and sales teams utilize. This integrated offering with CentricCRM will allow users to capture different leads, nurture them through the cycles and score qualifying leads - while also capturing and reporting on the holy grail of marketing ROI.”